MGH Appointed Agency of Record for California Tortilla

07.06.16 / MGH Press Release

Baltimore agency will provide a variety of integrated marketing services for the fast casual Mexican food restaurant chain

BALTIMORE (July 6, 2016) – MGH, a full-service marketing communications agency, today announced it has been named the integrated marketing agency of record for California Tortilla. MGH will provide a variety of services for the Mexican fast-casual restaurant with a goal of increasing brand awareness and driving in-store traffic and sales. California Tortilla has 46 locations in seven states (Maryland, Virginia, Delaware, Florida, New Jersey, Pennsylvania, Virginia and West Virginia) and Washington, D.C.

MGH will conduct research on California Tortilla's target audiences to develop a strategic, fully integrated marketing plan for the company. The agency will handle all media planning and buying – both digital and traditional – and will provide social media strategy. MGH will develop creative elements that will align with the company's brand essence, "Mexican Re-Imagined.” Campaign elements may include digital banners, in-store elements, email marketing and radio spots.

MGH will also provide support for California Tortilla's continued growth and grand openings at new restaurant locations, as the company plans to add 16 franchise locations this year. Out of California Tortilla's 46 locations, all but five are franchised.

"We are honored to be named agency of record for California Tortilla to help the company achieve both its short-term and long-term goals," said Andy Malis, chief executive officer of MGH. "With this new addition, we continue to grow our robust list of multi-location franchise clients. We look forward to building an integrated campaign for California Tortilla that showcases what a fun, unique company it is, but also provides results."

In addition to California Tortilla, MGH's current roster of multi-location franchise clients includes Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, MaggieMoo's Ice Cream and Treatery, Pretzelmaker, The Greene Turtle Sports Bar & Grille, and ZIPS Dry Cleaners.

About MGH

Based in Baltimore, MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, strategy, development and marketing), market research, direct response, relationship marketing and social media marketing.

MGH maintains a diverse client base spanning multiple industries. Current clients include MASN, McCormick/OLD BAY, M&T Bank, Bray & Scarff, California Tortilla, Ocean City, Md., Department of Tourism, Nobel Learning Communities, Inc., Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, Miss Utility and University of Maryland Medical System.

Visit http://www.mghus.com for more information on MGH and its services or connect with MGH via: Facebook at https://facebook.com/mghus; Twitter at https://twitter.com/mghus; or YouTube at https://youtube.com/mghtv.

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