Baltimore agency tapped to revamp websites for Hot Dog on a Stick and Laurel Springs School and design a microsite for OLD BAY to support its 2016 marketing campaign for the brand
BALTIMORE (July 29, 2016) – MGH, a full-service marketing communications agency, today announced it has launched three new websites for clients, including Hot Dog on a Stick, Laurel Springs School and OLD BAY.
Global Franchise Group, LLC (GFG), a strategic brand management company that owns a portfolio of quick service restaurant franchise concepts, selected MGH to create a new website for its Hot Dog on a Stick brand (www.hotdogonastick.com). In 2015, MGH launched a new website for Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery, which are also owned by GFG. For the new Hot Dog on a Stick website, MGH developed an updated look and feel to showcase the brand's product offerings and online ordering capability. The new site is also consistent with the framework of the Marble Slab Creamery and MaggieMoo's site. MGH restructured the site architecture to work responsively across all devices and created a combined "Catering & Fundraising" section of the site to allow for a more user-friendly experience.
Laurel Springs School (www.laurelsprings.com), an accredited online private school for kindergarten through 12th grade, tapped MGH to redesign its website to better serve its current and prospective students and parents. MGH updated the site with a modern and clean design, keeping the navigation straightforward for all of the school's audiences. MGH created a simple "Apply Now" header that stands out at the top of the site to drive new student applications. The new site is also responsive, providing a better experience for users accessing the site from multiple devices.
To support its new campaign for OLD BAY that launched this May, MGH created a new recipe-focused microsite for the brand. The campaign encourages consumers to "Excite Your Seafood" by adding the famous seasoning to a variety of seafood and fish dishes. The different elements of the campaign, including desktop and mobile banners MGH created, direct people to www.exciteyourseafood.com. The microsite, designed and developed by MGH, contains hundreds of OLD BAY recipes that users can print out or share with friends through social media or email to shake up their seafood routine.
"We are pleased to launch revamped websites for Hot Dog on a Stick and Laurel Springs School, as well as create a new microsite to support our latest campaign for OLD BAY," said Andy Malis, chief executive officer of MGH. "These sites showcase our agency's ability to provide clients with unique, yet functional websites designed to appeal to their audiences and ultimately drive results. Our interactive team has been hard at work with several projects in the works, and we are excited to unveil a few of them with these three recent website launches."
Based in Baltimore, MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, strategy, development and marketing), market research, direct response, relationship marketing and social media marketing.
MGH maintains a diverse client base spanning multiple industries. Current clients include MASN, McCormick/OLD BAY, M&T Bank, Bray & Scarff, California Tortilla, Ocean City, Md., Department of Tourism, Nobel Learning Communities, Inc., Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, Miss Utility and University of Maryland Medical System.
Visit http://www.mghus.com for more information on MGH and its services or connect with MGH via: Facebook at https://facebook.com/mghus; Twitter at https://twitter.com/mghus; or YouTube at https://youtube.com/mghtv.