Why would OLD BAY, the iconic Baltimore-based seafood seasoning, need help with marketing? Because despite the brand’s popularity in the mid-Atlantic, sales were flat. People loved it, but rarely used it. Over a series of summers, we re-ignited consumers’ passion for the product, first in Baltimore and later throughout the East Coast.
- Television
- Digital banners
- Print
- Outdoor
- Radio
- Social media
- Food truck design
- Untraditional signage (Airport)
- Microsites
- In-store signage/displays
- Limited-edition packaging design
- Bus wraps
