Digital Strategist

MGH (based in Hunt Valley, MD), a full-service marketing communications agency recognized as one of Ad Age’s 2019 and 2020 Best Places to Work, is currently seeking a Paid Search Strategist. This position is responsible for supporting the agency's paid digital efforts for clients of various sizes and industries, while providing innovative, digital media solutions and ensuring well planned and successful execution.

The ideal candidate will have a background and experience in paid search, video, shopping, display marketing, and Performance Max and will be highly analytical and can build ongoing trust and relationships with colleagues and clients.

What You’ll Do:

  • Manage client relationships and oversee the client media planning process from inception through final delivery
  • Build and present fully integrated digital media plans across relevant digital channels
  • Use data-driven strategies to regularly optimize campaigns and provide actionable insights
  • Offer on-going recommendations for A/B testing within campaigns
  • Perform analyses, develop ideas, and present in new business pitches
  • Implement agency’s internal procedures and complete all necessary MGH documents for each client
  • Work with the social media, creative, interactive, and other teams to execute fully integrated campaigns
  • Identify new paid opportunities for your clients

What We Want from You:

  • 2+ years of experience in digital media strategic planning/buying with experience on the advertising agency side
  • In-depth understanding of digital media planning, strategy, negotiation, and implementation, with an emphasis on paid search
  • Solid understanding and experience with website analytics, including managing the creation of dashboards
  • Experience working on e-comm accounts is a plus
  • Knowledge of the technology & processes involved in running paid digital campaigns across multiple channels (ex. Google Ads, Microsoft Bing, Amazon, Google Analytics, Google Data Studio, etc.)
  • Experience in measuring and proving the value of paid digital campaigns across channels

Perks of the Job:

  • Hybrid work schedules
  • 3 p.m. Fridays year-round 
  • 401k plan with company match
  • Generous Paid Time Off (PTO) allowance
  • 11 paid holidays, in addition to emergency-only client service the week between Christmas and New Year’s
  • CareFirst BlueCross BlueShield Medical Plans, including two plans offering $0 employee premium
  • BlueCross BlueShield Dental and Vision plans
  • Health savings accounts (HSA), including a plan offering company contributions
  • Flexible spending accounts (FSA) for health care and dependent care
  • Employee Assistance Program (EAP)
  • Company-provided life insurance, short-term (including maternity) and long-term disability
  • Paid Parental and Bereavement Leave
  • Membership to a Wholesale Club of your choice (paid for by MGH)
  • Credit Union Membership
  • Employee Referral and New Business Referral Bonuses

Life at MGH:

  • Two-time (2019 and 2020) Ad Age “Best Places to Work” award winner
  • An agency that was founded on belief that the best place to work produces the best work
  • An “intrapreneurial” culture that rewards big thinking with career development opportunities
  • Drinks and snacks provided for your pleasure
  • Culture committee that plans events, including Happy Hours, Holiday Parties, Team Trivia Events and more

Thank you for your interest in MGH, an Equal Opportunity Employer. We value diversity and are committed to building a team that represents a variety of backgrounds, perspectives and skills.  

Location: Hunt Valley, MD, US

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