Digital Strategist
 

MGH, a full-service marketing communications agency recognized as one of Ad Age’s 2019 and 2020 Best Places to Work, is currently seeking a Digital Marketing Strategist. This position is responsible for supporting the agency's paid digital efforts for clients of various sizes and industries, while providing innovative, digital media solutions and ensuring well planned and successful execution.

The ideal candidate will have a background and experience in paid search, video, shopping and display marketing and will be highly analytical and can build ongoing trust and relationships with colleagues and clients.

What You’ll Do:

  • Manage client relationships and oversee the client media planning process from inception through final delivery
  • Build and present fully integrated digital media plans across relevant digital channels
  • Use data-driven strategies to regularly optimize campaigns and provide actionable insights
  • Offer on-going recommendations for A/B testing within campaigns
  • Perform analyses, develop ideas, and present in new business pitches
  • Implement agency’s internal procedures and complete all necessary MGH documents for each client
  • Work with the social media, creative, interactive, and other teams to execute fully integrated campaigns
  • Identify new paid opportunities for your clients

What We Want from You:

  • 2+ years of experience in digital media strategic planning/buying with experience on the advertising agency side
  • In-depth understanding of digital media planning, strategy, negotiation, and implementation, with an emphasis on paid search
  • Solid understanding and experience with website analytics, including managing the creation of dashboards
  • Experience working on e-comm accounts is a plus
  • Knowledge of the technology & processes involved in running paid digital campaigns across multiple channels (ex. Google Ads, Microsoft Bing, Amazon, Google Analytics, Google Data Studio, etc.)
  • Experience in measuring and proving the value of paid digital campaigns across channels

Life at MGH:

  • Two-time (2019 and 2020) Ad Age “Best Places to Work” award winner
  • An agency that was founded on belief that the best place to work produces the best work
  • Generous PTO benefit that grows after two years of service
  • An “intrapreneurial” culture that rewards big thinking with career development opportunities

* Note: MGH is still working remotely at this time. We plan to begin working at our new office in Hunt Valley Towne Center in early 2022.

Thank you for your interest in MGH, an Equal Opportunity Employer.

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