Mason's Famous Lobster Rolls

From Maine
to mouth.

There’s nothing artificial about Mason’s Famous Lobster Rolls. The lobster comes straight from the waters of Maine, prepared with century-old recipes. So when the rapidly growing East Coast chain asked us to refresh their brand, we captured their values in four words: “You can’t fake genuine.”

  • Website
  • Point-of-Sale
  • Radio
  • Collateral
  • Paid search & social media
  • Public Relations

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