Whether you’ve just hired a marketing agency or are in a long-standing relationship with your agency, you’ll want to make the most of your partnership.
Just like a marriage, this relationship requires a little bit of give and take from both partners, but with a little love and commitment, you can expect your relationship to start strong and stay strong. Here are a few tips to ensure that you’ll get the most out of your agency relationship and help it continue to grow.
We need to know your deepest, darkest secrets. Well, not really. But we do need to know everything about your brand so we can become experts. We want you to see us as an extension of your company. Not only will this information allow us to produce work that is on-brand, but it will also allow us to proactively bring ideas to you on how to grow your business.
And, keep in mind that educating us about your brand doesn’t just happen at the beginning of our relationship. It should continue throughout our time together. This leads to my next tip: strong communication.
Communicate with us, often
Let us know what’s going on in your business. What is currently keeping you up at night? Are sales up or down? What’s your best-selling product or service? Are you having trouble meeting inventory demands? Are you launching a new product or opening a new store location? This information will help us to best anticipate the needs of your business. And, don’t forget that communication is a two-way street so you will hear from us often… and we may have a lot of questions. Our questions are not intended to annoy you. We collect and use this information to your advantage so we can produce the best work possible.
Give us detailed direction and detailed feedback
Give us clear and detailed direction and feedback. If you have a vision, we need to know what it is so we can deliver hard-working creative that meets your needs. This upfront direction paves the way to a powerful strategy producing even better results.
The same mantra applies to feedback. When the feedback is clear and thought-out, the work can only get stronger. However, be prepared for questions even when you deliver detailed feedback. For example, we can understand if you hate the color red, but if we choose this color to make your creative stand out, then we’ll probably want to have a discussion about it. In the end, setting aside some extra time to provide detailed feedback will save you time, money and frustration.
Share results and insights with us
Results are important to you and to us. We want to know how your business is performing and what your customers are saying. We will share campaign results with you and we hope you will share business results with us, as quickly a possible. The sooner we know if something is not working, the more likely we are able to help make a change.
Like any strong relationship, we will agree and disagree, and it may take some time to meet in the middle. But in the end, it will make our partnership stronger and we’ll do it all together.