02.24.21
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Media
In January 2020, the biggest challenge media buyers were preparing for was a highly contested election cycle. …
08.27.19
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Media
We’re no longer living in the world of “radio” advertising, but rather a much broader world that can be …
05.21.19
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Media
Until OTT reaches the level of TV and traditional buys across America, it’s safe to say it’s better to add…
01.30.19
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Media
Much has been made of the decline in ratings since the 2018 Super Bowl was off by seven percent, signaling the…
12.14.18
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Media
Podcasting revenue increased 50 percent during the first six months of 2018 from the same time period a year e…
10.25.18
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Media
From TV to digital, over-the-top media to social, with magazines, telemarketing, direct mail and more sprinkle…
09.05.18
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Media
People want to be told a story. Stories are authentic, compelling and relevant. Stories are personal and make …
08.22.18
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Media
Nielsen reports that about two-thirds of all U.S. TV households have at least one device in the home that is c…
03.07.18
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Media
There are plenty of big events, tournaments and sporting spectacles we should expect to take over our televisi…
02.02.18
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Media
But following a season of full of various controversies, will companies be willing to spend that much again? O…
12.20.17
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Media
Since the universe of television has somewhat unlimited options, we’ve limited our review to the top 5 broad…
08.03.17
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Media
Breaking news will continue to be a dominant force in the way the media operates. By following these six tips,…
04.06.17
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Media
The PGA Tour considers itself to have “The Most Valuable Audience in Sports.” According to PGA Tour data, …
11.10.16
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Media
Recently, a few members of the media department met with a young woman who had applied for an assistant job we…
03.25.16
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Media
You stumble in your Grammy performance, and Adele, we want to hear from you about the In-N-Out burger you ate…