10.12.20
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Advertising
In a year that’s forced companies to ditch plans A through Z, the worldwide pause on conferences, exhibition…
07.14.20
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Advertising
Working in advertising means caring a great deal about details everyone else won’t think twice about. Some a…
07.08.20
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Advertising
A new national survey by MGH - a full-service marketing agency for the restaurant industry and beyond - found …
04.13.20
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Advertising
The internet is overflowing with jokes about how life in quarantine has altered our relationship with time. Qu…
03.26.20
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Advertising
Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and…
10.03.19
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Advertising
We have all been there. You might be there right now while reading this. It’s late morning, your stomach is …
09.18.19
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Advertising
DuckDuckGo is a rapidly growing search engine that differentiates itself by emphasizing user privacy and secur…
03.27.19
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Advertising
But this weekend, that large audience was also exposed to Coca-Cola’s newest product, Orange Vanilla Coke. T…
02.22.19
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Advertising
While you’re watching producers from the winner of best picture give an impassioned, gracious, and likely ru…
10.15.18
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Advertising
We had a blast during our time in Texas, and we hope these already-successful restaurant concepts gained plent…
09.26.18
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Advertising
With hundreds of restaurants opening every day, business owners need to be proactive in getting customers thro…
07.25.18
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Advertising
Making a brand more eco-friendly doesn’t need to consist of an over-the-top rebrand. The solution can be as …
06.29.18
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Advertising
Last week, MGH’s Matt Owings traveled to Atlanta for the Franchise Consumer Marketing Conference. Here are h…
05.24.18
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Advertising
If you weren’t able to catch MGH CMO and social media marketing director Ryan Goff’s round table discussio…
05.16.18
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Advertising
When you’re not learning more about the restaurant industry, making connections or listening to insightful r…
04.23.18
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Advertising
The mark of a good agency is the ability to react with precision. Ask your prospective agency to provide examp…
03.26.18
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Advertising
In general, outdoor advertising has had a great story to tell. A good campaign may not win you an Oscar, land …
03.02.18
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Advertising
At MGH, we’ve never been known to toot our own horn. We are proud of our work, but also know that it takes a…
12.13.17
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Advertising
But what does the future hold? Will TV remain “King (or Queen) of All Media,” or will it become unnecessar…
11.16.17
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Advertising
The next generation of online video will, by necessity, need to be driven by ideas – in particular, ideas th…
11.09.17
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Advertising
These new tactics Apple employed were done in a strategic way to really increase excitement and elevate the de…
11.01.17
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Advertising
Agencies, TV stations, and media consultants across the nation are certainly anticipating the storm brewing in…
10.27.17
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Advertising
So why are we talking about generations and what do they really mean? We are shaped by the political, economic…
08.23.17
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Advertising
Advertising rates rely on Nielsen’s count of the number of people who watch TV ads. And while comScore is ce…
07.07.17
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Advertising
There are more reasons than online shopping as to why brick-and-mortar retail stores are closing their doors. …
04.20.17
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Advertising
See that keyboard in front of you? Are you scared to touch it? It’s understandable. Never in the history of …
04.05.17
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Advertising
I’m assuming, if you don’t live in a hole without WiFi, that you’ve seen the “mom jeans” that are cu…
03.16.17
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Advertising
​In an effort to be a good citizen of the world when traveling abroad, I have always relied on language to m…
03.08.17
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Advertising
I always thought I would be a working mom. After having my first child, that thought didn’t change. But when…
03.01.17
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Advertising
​As someone who has worked on the marketing side with many retail, franchise and multi-location clients, I h…
02.06.17
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Advertising
​If you were looking to escape politics for a few hours during the Super Bowl, this year’s advertisers wer…
01.20.17
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Advertising
​Good news. I’m finally ready to embrace the world of videos without sound. I thank all of you for your…
09.21.16
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Advertising
That’s how long the average American adult watches television every day. That’s just one of the findings i…
08.30.16
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Advertising
If you were to rewind a year or two and ask marketers what they thought of vertical video, chances are that yo…
08.17.16
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Advertising
I’ve had three jobs in advertising. To be clear, I’ve worked at six agencies and spent a long stint as …
07.08.16
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Advertising
After recently tying the knot in April, I found myself in the depths of MVA hell in order to change my last na…
04.08.16
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Advertising
Identify yourself and ask the person to contact you directly. Hear them. You may learn something about your op…
02.29.16
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Advertising
We as marketers sometimes obsess over the “Do” (the later stage of a purchase). The idea here is to focus …
02.25.16
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Advertising
​As we collected results from our Snapchat Geofilter test we couldn’t help but think of the implications f…
02.19.16
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Advertising
There are elaborate lighting setups. You’ve got the “stand-in” food and the “hero” food. And of cour…
01.19.16
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Advertising
Here’s my challenge for 2016. Be the customer and define yourself from their point­-of-view. Mystery shop y…
01.05.16
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Advertising
Cancer is going to lose, they tell you. No disclaimers. No, “Your results may vary.” Nothing.…
12.13.15
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Advertising
The lesson is clear. You can’t let your media habits influence your advertising plans.…
11.13.15
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Advertising
An improving economy, a Presidential election and The Olympics. All in the same year. It’s the perfect storm…