01.31.24
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Digital Marketing
As of January 4, 2024, Google started testing Tracking Protection, which will restrict third-party cookies by …
03.15.23
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Digital Marketing
As an advertiser you may feel you have a binary choice – “performance marketing,” which is completely me…
02.21.23
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Digital Marketing
At MGH, we’ve been experimenting, upgrading, monitoring (and waiting for) all things Performance Max. Intern…
12.12.19
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Digital Marketing
It’s that time of the year where you wake up to 10-20 emails with catchy headlines and offers from retailers…
03.02.18
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Digital Marketing
At MGH, we’ve never been known to toot our own horn. We are proud of our work, but also know that it takes a…
02.16.18
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Digital Marketing
The holidays are over, as is the Super Bowl. You're still bundling up for winter, but spring is right around t…
10.09.17
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Digital Marketing
Here are a few other examples of industries that are hurting and blaming millennials, courtesy of Business Ins…
09.21.17
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Digital Marketing
The holiday shopping season is a huge opportunity to drive incremental revenue, and if you want to make the mo…
07.12.17
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Digital Marketing
Even though I was in a completely new environment, I felt a sense of home created by the endless images of OLD…
02.15.17
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Digital Marketing
I recently read an article by Business Insider that said, “For the last 20 years, digital has disrupted p…
01.20.17
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Digital Marketing
Good news. I’m finally ready to embrace the world of videos without sound.
I thank all of you for your…
11.16.16
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Digital Marketing
It used to be easy. If you wanted to advertise your product or service, you could reach a mass audience throug…
09.28.16
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Digital Marketing
Once you have produced quality content for your brand, how do you leverage it to gain leads? Users that are co…
08.03.16
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Digital Marketing
For those of us used to being confined to the all too familiar formula of 25-35-35 when writing ad copy, the l…
07.12.16
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Digital Marketing
New tech materializes on a seemingly daily basis, distracting consumers from what we really want them to do: b…
05.03.16
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Digital Marketing
But what if this is changing? What if the biggest threats to your sales are no longer your competitors or the …
03.28.16
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Digital Marketing
As radio listening has evolved over the past few years, so have the options to advertise to those listeners. …
03.08.16
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Digital Marketing
When approaching your email strategy, there are three things you should keep in mind: your list, your subject …
03.01.16
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Digital Marketing
Since the advent of the search engine, eye-tracking studies have shown that users tend to gravitate towards th…